Inside the Mind of Marketing Automation [Infographic]
You’re a marketing automation advocate. You’re passionate about your platform and all it can do (and man, can it do a lot!). However, do you ever struggle to find a quick and easy way to socialize and...
View ArticleThe Impact of Dirty Data (And What One Marketer Did About It)
Your marketing department runs on data. It’s like fuel for your demand generation engine. And the cleaner your fuel is, the more efficient your engine runs. Dirty data destroys your engine’s...
View ArticleSix Potholes to Avoid When Learning to Ride Your New Marketing Automation Bike
B2B marketers are embracing marketing automation solutions. Spending on these solutions is set to increase 50% this year alone. If you're one of the many marketers pushing off on your brand new shiny...
View ArticleIntegrating Social Media into Email [Video]
In this video, Lisa Stapleton, our Marketing Automation Strategist, discusses a few ways to integrate your social media efforts into an email and marketing automation program. Read more
View ArticleMore Data? How About More Insight? [20 New Charts for Modern Marketers]
There’s a lot of talk about big data these days. But too much data can be overwhelming. As marketers, what we need is more knowledge. More insight that is strategic and actionable. With the help of our...
View ArticleHow Many Fields Should You Have in A Form? [A New Must-See Chart]
Recently we released our new collection of 20 Must-See Charts for Modern Marketers. Created with our marketing automation partner, Eloqua, the charts distill data from 10 billion+ transactions...
View ArticleLeave No Email Behind: How to Resurrect Bounces and Unsubscribes [Part 1]
In a world transitioning to an opt-in email model, having a valid email address – and permission to use it – is more important than ever. While Sales and Marketing is out there gathering new leads,...
View ArticleLeave No Email Behind: How to Resurrect Bounces and Unsubscribes [Part 2]
This class of list loss is important because while some people simply become unengaged, they can be a canary in the mineshaft warning you about how the rest of your list feels about your...
View ArticleTaking A Gravity-Free View of the Marketing and Sales Funnel
As a visual metaphor, the sales funnel takes a complex and abstract customer experience scenario and reduces it to its essence. From their first contact with our brand, prospects are drawn down through...
View Article3 Reasons Why Automated Emails Convert 200% More [A New Must-See Chart]
Automated emails are more timely. Timing is everything. Sending an email to someone when they are interested in a certain topic will result in more engagement with your email. Like when someone fills...
View ArticleCongratulations, You Got An Opt In! Now What?
As a savvy marketer, it’s your job to grow your company’s email list. This means a big investment of time, energy and resources, so it’s important that the efforts you make are as effective as...
View ArticleAdvice To A Young Marketer
If you're just starting your career in marketing, we'd love to know if you feel well prepared for your new career. Are there things you wish they'd told you in marketing school? Read more
View ArticleA Holiday Gift of Merry Marketing Insight
In the spirit of giving, this week our marketing automation partner , Oracle Eloqua, released a compilation of its 13 most popular blog posts from 2013. We’re delighted that one of our very own...
View Article3 Things You Need to Know about Canada’s Anti-Spam Legislation (CASL)
If you've only been casually aware of Canada’s Anti-Spam Legislation (CASL), you might be surprised at just how far-reaching the final legislation actually is. CASL covers more than just email, and not...
View ArticleHow Canada’s Anti-Spam Legislation (CASL) Might Help Your Organization
There's a silver lining to the Canadian Anti-Spam Legislation. Your lead management may become more effective and your targeting may improve. So, how do you get CASL compliant? Read more
View ArticlePredictive Marketing – The New “New” Thing
Brian Kardon, CMO of Lattice Engines, sat down with Quarry's Richard Hill and shared his thoughts on the new "new" thing in marketing: predictive marketing. Read more
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